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Our Journey

From Concept to Creation


For the Love of Wine. For the Journey Ahead.

This isn't really about us. It's about you.
The wine lover who collects stories with every bottle. You travel to taste, discover hidden vineyards, and know a perfect pour deserves to arrive just as the winemaker intended.

You don't just drink wine. You collect memories, savor moments, and celebrate the adventure.
But here's the problem: Wine's greatest enemy is heat.

Melted ice destroys beautiful labels. Ordinary wine carriers offer little temperature protection, and exposure to excessive heat can compromise every bottle.

You shouldn't have to choose between bringing home the wines you love and protecting what's inside them.

Born from a Love of Wine and Travel

I'm Jeanine Lum, founder of 3rd Bottle®.

After one too many wine-travel mishaps, I decided there had to be a better way to transport wine without worrying about heat, broken bottles, or melting ice.

With WSET Level ll wine certification, years of travel experience, and a passion for preserving the integrity of wine, I set out to create something different.  Not another ordinary cooler.  A premium insulated wine travel bag designed specifically to protect wine.

The result was 3rd Bottle®, featuring a patent-pending interlocking ice-pack system that surrounds wine bottles with cooling protection while keeping them securely positioned during travel.  Think of it as your personal wine cellar on the go.  Protect the Bottle. Protect the Wine.

Unlike traditional coolers designed primarily for cans, food, and loose ice. Wine bags protect the glass bottles; neither protected both.

The 3rd Bottle wine cooler bag was created with wine lovers in mind and wine protection as the primary goal. 

Available in 6-bottle and 12-bottle designs, our insulated wine cooler bags combine:

  • Patent-pending interlocking ice packs that create a cooling chamber around your wine bottles.

  • Premium thermal insulation to help maintain cooler temperatures during transport.

  • Individual bottle compartments to help reduce movement and bottle-to-bottle contact.

  • Reusable, freezable ice packs that eliminate the need for loose melting ice and save money.

  • Travel-ready construction and TSA-approved for air travel, wine-country road trips, RV adventures, boating, picnics, and weekend getaways.
     

Whether you're bringing home a special vineyard discovery or sharing your favorite vintage with friends, your wine deserves thoughtful protection along the way.
Your Journey. Your Wine. Your Story.
We built the wine travel bag you didn't know you needed, so your third bottle and every bottle after can become part of your story.
3rd Bottle® Cellar Protection…Everywhere!
P.S. A Little Something for You
Since you made it all the way down here, cheers to you! 🍷
Use code CHEERS20 for an additional 20% off your first order.
Because the best rewards are for those who savor the whole story.

The Wine Cooler Bag That Protects Both
Bottle and Wine

At 3rd Bottle®, our patent-pending interlocking ice-pack system redefines wine travel. Engineered exclusively for our insulated wine cooler bags, these reusable ice packs lock together to create a 360° temperature-controlled cooling chamber around your wine bottles.

Unlike traditional coolers that rely on loose ice, our innovative system helps protect wine from damaging heat while keeping bottles securely positioned during transport. No melted ice water. No soggy labels. Just sophisticated wine protection wherever your journey takes you.

Protect the Bottle. Protect the Wine.

Cellar Protection… Everywhere!

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