How it started...
- Jeanine Lum
- Mar 12
- 3 min read
Updated: Mar 27

Keeping Wine Chilled: The Story Behind My Insulated Wine Bag
Wine is more than just a beverage; it is an experience, a craft, and, for many, a true passion. Proper storage is essential for maintaining its integrity and flavor, whether saving a bottle for a special occasion or building a personal collection. But... what do you do when you're on the go? That's where my insulated wine bag with interlocking ice packs comes into play.
The Journey: How My Wine Bag Was Born
It all started on a weekend trip with my family and friends to the desert. In a rush, I placed twelve bottles of wine into a cardboard box with no lid, security, and a sloppy last-minute packing job. I put them in the backseat and hit the road, completely unaware of the disaster waiting to happen.
As we navigated a winding canyon, the inevitable happened: the box tipped, and the wine bottles tumbled onto the floorboard. My heart sank at the thought of broken bottles, lost wine, and a vehicle reeking of the fermented scent of wine in the desert heat—yuck!
I jumped from the passenger seat to the back, hoping none of the bottles had shattered.
Miraculously, all the bottles were intact. I carefully rearranged them and continued on our journey, relieved and frustrated.
Over the next few months, I searched tirelessly for a high-quality wine travel bag. I bought and returned numerous options (thank goodness for online easy return policies). The wine bags were expensive and poorly made; none met my standards. Determined to find a solution, I created and designed my own.
The journey wasn't easy.
The first patent attorney I approached turned me down. The second was an online service (which I don’t recommend), and the third was a “rock star!” I also approached a female-owned creative design and manufacturing company, hoping she would support my vision. She also rejected my idea. So much for the “sisterhood." The second manufacturer and designer were very supportive, but the quality still wasn't there.
After a long year and a half of setbacks, I finally met Tim. He believed in me and my vision. Together, we worked to manufacture the perfect bag! One that was durable, stylish, and capable of keeping wine chilled for hours. My dream had finally become a reality.
The Innovation: Patented Interlocking Ice packs
The game changer behind my wine bag is the interlocking freezable ice packs, not just the bag itself! Unlike traditional gel packs or ice packs that shift around and create uneven cooling, my ice packs are designed to fit seamlessly together, forming a secure structure around your wine bottles. This innovation ensures even chilling and maximizes cooling efficiency for up to 24 hours.
Each ice pack is strategically designed to interlock within the bag, minimizing movement and keeping the bottles in place while maintaining optimal cooling. This enhances temperature retention and eliminates the need for messy, loose ice or additional cooling elements. The ice packs can be frozen, re-used, and replaced as needed, making the bag the most effective travel-friendly wine chilling solution on the market. Especially in the summer's heat.
Temperature Matters
Wine is sensitive to temperature fluctuations. The ideal storage temperature is between 45°F and 65°F, with 55°F being the sweet spot. When used correctly, my insulated wine bag and interlocking ice packs ensure that wine remains at a temperature that won't damage the wine, no matter where you are.
Light and UV Protection
Direct sunlight or intense artificial light can degrade wine over time by breaking down its chemical structure. My bag's insulated interior and durable exterior offer protection against UV exposure.
Short-Term, Long-Term, and Travel Storage
Short-term storage: A cool, dark cabinet or a dedicated wine rack in a climate-controlled area will suffice.
Long-term storage: Consider a wine fridge or cellar, which is best.
Traveling, my insulated wine bag and interlocking ice packs offer a practical solution for keeping wine chilled.
Final Thoughts
Keeping wine in the best condition enhances its taste and fully allows you to enjoy its complexity.
For those moments when you're taking your favorite bottles on an adventure, my insulated wine bag and interlocking ice packs ensure it stays perfectly chilled from vine to voyage.
About The Author ~ Jeanine is a California-based jet-setting entrepreneur passionate about wine, travel, family, and fun. A retired Sergeant (LASD) and newly retired flight attendant (SkyWest), she’s swapped her wings for a passport full of winery stamps! With WSET Level 1 and 2 certifications, Jeanine brings an informed and adventurous palate to every tasting. She blends her love for discovering hidden gem wineries—from California’s sun-kissed vineyards to Europe’s historic wine regions—offering a vibrant, down-to-earth perspective to everything she touches.
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